What is the primary purpose of the license condition for alcohol areas in supermarkets?

The primary purpose of the license condition for alcohol areas in supermarkets is to limit exposure to alcohol displays, promotions, and advertising. This regulation is designed to ensure responsible alcohol consumption and can help reduce the likelihood of underage drinking and excessive consumption. By controlling how alcohol is marketed and displayed within the supermarket, the legislation aims to create a safer shopping environment.

This approach recognizes that exposure to alcohol marketing can influence consumer behavior, especially among vulnerable populations. Therefore, the license condition serves as a safeguard by regulating visibility and accessibility to alcohol products, contributing to public health objectives. It balances the need for retailers to sell alcohol while promoting responsible drinking practices.