What is the minimum discount percentage that an external promotion can advertise?

The minimum discount percentage that an external promotion can advertise is 25%. This threshold is typically established to ensure that promotions are meaningful and attract customer interest effectively. Advertisements that offer a discount of less than 25% may be viewed as insignificant or not compelling enough to motivate consumers to make a purchase. Setting a higher minimum for discounts helps maintain the perceived value of the promotion, ensuring that consumers feel they are receiving a substantial benefit.

Using a minimum threshold also aids in maintaining brand integrity, as frequent small discounts can devalue a brand's offerings and reduce consumer trust in their pricing strategy. Therefore, establishing a minimum discount percentage is a strategic decision to enhance the effectiveness and credibility of promotional campaigns in the market.